What is a Blog and How Blogging
Will Help Your Business ?
Many people wonder what exactly is a blog, and how can it help their business, if at all. This is a common question that people ask me as I make big money on the internet with blogs, but before you can make big money with blogs you must first understand what blogs are all about, because many people simply don’t know.
The blog has been around for years, however just came into major popularity in the last three years. The weblog, or blog is simply a application that allows users to post written text that gets immediately posted to the web, like an online journal of sorts. The blog is something that is meant to be as easy to use as the word processor application on your computer. While most websites take hours to update, a blog can be updated in real time, as quick as one would save a file to a computer. This is partly what makes blogs magical.
Blogging is a great way to get information on the internet inexpensively with friendly results, such as high search engine ranking, and free advertising. The blog, with it’s variety of keyword heavy posts allows people to make money off of the high return result on a search engine like Google. What this means is that if you are selling home security systems, and you create a blog about good deals on such systems, chances are people looking for a security system will come across your blog in the search engine. This added exposure will surly help more people notice your business, and make purchases, thus creating greater business for you.
Blogs are most commonly found on the internet via the World Wide Web, and can be published for free by some of the biggest names on the internet. The fact that the blog is free is the main reason why people can so easily profit from using them, because there is no real upfront investment with blogs, and thus there is only one way to go from zero dollars invested, and that’s to profit.
Why Blogging is So Popular ?
Name one person that doesn’t like to share his or her point of view, and you will have just named nobody at all. The point of the above exercise is to show the simple fact that everyone likes to talk about themselves, and what they are up to, even if they say that they do not like doing so. There is something about being human that makes us self involved to the point where we truly feel as if others want, or need to know what is going on with us. Blogs offer one a unique way to express his or her feelings on any number of issues, with a shield that only the internet can provide.
The most common use of a blog is that of a journal, or an opinionated piece of writing involving some aspect of the author’s day to day life. While some blogs are totally commercially driven, they are often masked as personal musing in order to entice visitors. This is something that just can’t be avoided, people love checking out other peoples blogs to see what’s going on.
The internet can be a cold and bare place for people to be at times, and the blog helps create a sense of community with its powerful reach, and ease of use. Many people want to share, or keep up with others, but simply don’t have time. Email has gotten to the point that people are overwhelmed just to deal with their regular inbox each day, nonetheless an email from an old friend, and thus checking someone’s blog is commonplace nowadays. In fact, there are millions of blogs out there, and most of them are intended to be read by family and friends.
Blogging is popular because it relates to community, family, and friends, and therefore it is in direct relation with what matters most in life. Blogs can be a powerful tool to communicate to others, as well as to market with, as they are so friendly to search engines in terms of keywords, and ranking. Just making a few blog posts can literally get you noticed immediately, and is something that truly can help you become a big player in the internet business game.
Blogging and SEO - How it Can Help You
Blogging can greatly enhance any websites natural search results through regular posting, and natural keyword placement. There in fact is no stronger way to market ones website for free than by blogging with natural keywords.
Similar to article marketing, posting daily blogs with the keywords of your business included can have remarkable effects on the ranking of your site in any given search engine, and thus net you more traffic. The key to gaining more traffic from the keywords is what is called long tail keywords, and short tail keywords. The word tail refers to the length of the keyword term. A short tail keyword term would be “internet marketing” whereas a long tail keyword term would be “internet marketing for people that own mac computers” and so on. The short and long tailed keywords help your post get picked up in the search engine as highly applicable to the keyword that a person was searching in the first place.
Getting picked up in search engines can lead to huge masses of traffic heading to your site everyday. There are top keyword placers that use blogs to retain huge amounts of daily traffic to their sites just by implementing these long and short tail keywords into their posts. The amazing thing about blogs is they are picked up by the search engines almost as quickly as one posts to it, which makes it a wonderful tool for SEO purposes.
Another way blogging can help your sites search engine ranking is by the quality score. Most search engines, including Google rank sites with a quality score, the more unique, user provided content, the higher the quality score. If a website is just a sales page, and a few pictures, the quality score will most likely be low. But if a site has a blog on it, with fresh, daily posts, the quality score becomes much better, and thus the site gets ranked much higher when people are searching for your niche, or keyword terms.
Blogging and RSS
Many people fail to realize that blogs started out as a subscription style online journal for people to receive via email, otherwise known as a RSS feed. Blogs are at their most fundamental state nothing more than a journal posting that can be delivered to subscribers via email. The RSS feed is an easy way to land your blog post in millions of people’s inboxes, and on the net under bookmarks as well.
With the advancement in technology the RSS feeds will now auto update themselves to provide people with a wonderful array of blog posts daily without ever having to actually visit the blog itself. This means that one can grow a virtual subscriber base with one simple niche blog, and profit from the experience every time they make a post. Utilizing the power of blogging and RSS one can make some serious money by keeping people up to date with affiliate products, and services.
Since the RSS feed will deliver the blog to subscriber’s mailboxes, and let millions of people on the net know what your blog is about through a RSS feed description, it makes sense to attempt to profit from such an advantageous situation. By offering affiliate products, one can provide their own affiliate link embedded into the blog for readers to click.
One example of setting up a blog for maximum RSS exposure is to write a blog with hyperlinked keywords that are directly linked to your products. The more links the better, as the more chances you will have to sell the affiliate items to your subscriber base. Make sure that the links are either live, or given actual URL’s in the actual post so that the user can stay within their own e-mail application while reading, and visiting the recommend site that you provide them with.
RSS feeds are hugely popular today, and known to help search engine optimization as well, and thus are a must do for anyone serious about profiting off of blogs. Setting up the RSS feed is as easy as filling out a short questionnaire in the blog appliaciton of your choice, which means it takes little time to do something that can help you profit big.
